Cell Essentials

Cell Essential is a unique combination of the mother earth’s
miracle molecule the Fulvics, the Oceanic Minerals & the
Himalayan Goji berries.
Cell Essentials is a complete dense super charged Cell food
supplement.

Berry good for you?
By Claire Heald
BBC News Magazine 6...Check Article at the End.

Goji berries ‘help fight skin cancer’
Source:http://timesofindia.indiatimes.com/life/health-fitness/health/Goji-berries-help-fight-skin-cancer/articleshow/5524176.cms

Fulvic Minerals :

The natures miracle molecule created by microbial at the root of
ancient plants buried 75 million years ago.
Fulvic minerals are derived from the mountains of Great
Himalayas, New Mexico and USSR. Fulvics convert the metallic and
clay based minerals readily absorbable in the human tissues.

It has scientifically proven to contain more than 77 minerals,
amino acids, vitamins and enzymes. Fulvic has the highest degree
of nutrient delivery property, because of its unique chelation
with the nutrient molecules.

Goji Polysaccharides:

Goji berries (Lycium Barbarum Polysaccharides (LBP).) -
Considered to be one of the world's most nutrient rich fruit. The
master molecule mostly found in sub tropical region of China -
Mongolia and Himalayas in Tibet.

Also known as super fruit containing 18 amino acids, 21 trace
minerals and several vitamins. It has 6 times more amino acids
than bee pollen, 500 times more vitamin C than oranges, more Iron
than spinach, more beta carotene than carrots.

Goji also contains phytonutrients high levels of protein and
powerful free radical scavengers. The unique poly saccharide in
Goji stimulate the pitutary gland in the anterior of the brain to
secrete HGH the orchertra commanding the hormones in the body,
there by Goji not only slowsdown, it even reverses aging to great
extent.

Oceanic Minerals :

Oceanic Minerals are primarily derived from the Ocean. These are
ionic in nature and rich in chlorides.

Excess of sodium is been removed by natural- way to render it
palatable.

Oceanic minerals contains almost 72 minerals and trace elements.

Oceanic minerals facilitates the transmission of micro bio
electrical impulses in our nervous system and acts as catalysts
in the formation of new RBC’s.

They also help to maintain the dynamic equilibrium of the fluids
in the body. Oceanic minerals also helps to maintain the pH of
the blood.

Cell Essentials - Benefits :

What Is Cell Essentials
Cell Essentials Benefits
How to Use Cell Essentials
Supplement Facts
Fulvic - The Miracle Molecule
Nutritional Benefits of Goji

Cell Essentials Helps to :

Deliver more nutrients through blood serum, aiding
nutrient transportation and absorption

Reverse ageing effects and beautifies the skin textures
Increase micro blood circulation
Build Immunity
Restore sound sleep, reduces anxiety and psychosomatic disorders
Balance Blood Cholesterol
Enhance sexual libido
Improve growth of hair, nail and skin
Reduces joint stiffness and pain
Support Digestion, assimilation and elimination
Improve thyroid function
Support insulin secretion
Manage weight reduction
Improve eye sight
Improve memory power and concentration in children
Boost energy

use

How to use Cell Essentials :
Suggested Usage:

Adult : Start with 1sachet to be mixed with 200 ml warm
non-chlorinated water and increase to 2 sachets a day as
desired.
The size of one sachet is 2 grms.
Cell Essentials is not a medicine

Supplement Facts :
Serving Size : 2 gms

Amount Per Serving

Calories : 5
Carbohydrates : 1300 mg
Protein : 146 mg
Cholesterol : 0
Magnesium : 120 mg
Chloride : 360 mg
Sodium : 2 mg
Iron : 2.7 mg
Chromium : 12 mcg
Selenium : 5 mcg
Vitamin C : 30 mg
Vitamin B6: 0.6 mg
Goji Polysaccharides : 500 mg
Cell Essential Blend : 1500 mg

Ionic Minerals and trace elements :
Antimony, Barium, Beryllium,
Bismuth, Boron, Bromine, Calcium, Carbon, Cerium, Cesium,
Chloride, Chromium, Cobalt, Copper, Dysprosium, Erbium, Europium,
Flourine, Gadolinium, Gallium, Germanium, Gold, Hafnium, Holmium,
Indium, Iodine, Iridium, Iron, Lanthanum, Lithium, Lutetium,
Magnesium, Manganese, Molybdenum, Neodymium, Niacin, Nickel,
Niobium, Osmium, Palladium, Phosphorous, Platinum, Potassium,
Praseodymium, Rhenium, Rhodium, Rubidium, Ruthenium, Samarium,
Scandium, Selenium, Silicon, Silver, Sodium, Strontium, Sulfur,
Tantalum, Thallium, Thorium, Tellurium, Terbium, Thulium, Tin,
Titanium, Tungsten, Vanadium, Ytterbium, Zinc, Zirconium.

Amino Acids : Alanine, Glutamic Acid, Glycine, Histidine,
Isoleucine, Leucine, Methionine,Phenylalanine, Serinine,
Threonine, Tryptophan, Valine. Vitamins and Enzymes : Vitamin C,
Vitamin B12, Biotin, Vitamin B6, Protease, Amylase, Lipase

Fulvic - The Miracle Molecule

Cells have the ability to accept or reject minerals, including
aluminum, lead, arsenic, mercury, etc., at their discretion when
presented as organic, dissolved and complexed substances. When
metals, minerals and trace elements become complexed into Fulvic,
they take on an entirely new property of availability, unlike
their original form. Many organic minerals are not used to
“nourish” cells, but instead, are needed to act as electrodes
in the fulvic electrolyte solution. In that capacity they are
most essential for bio-reactions, electron transfer, catalytic
reactions and transmutations. Without them you may be missing
many of the bio-reactions they enable.

Fulvic has the ability to complex and remove toxic metals and
other toxins from the body. Fulvic mineral solutions have been
ingested by people since the beginning of mankind, yet have never
been shown to cause toxic mineral build up in humans or animals
because they are organic.

It is when Fulvic is not present that one should seriously worry
about toxic buildup from any source. The lack of Fulvic in our
lives could account for the health problems that are causing
concern today in our “Fulvic starved” society.

Outstanding Chelator

Because of Fulvic's low molecular weight, it has the ability to
readily dissolve and bond minerals and nutritional elements into
its molecular structure. Nutrients that have been chelated by
Fulvic are in an ideal natural form to interact with and be
absorbed by living cells. Fulvic is so powerful that one Fulvic
molecule is capable of carrying 60 or more minerals and trace
elements into the cells.

Supercharged Electrolyte, Ferocious Free Radical Scavenger and
Antioxidant
It has been said that cellular electrical energy is the life
force of the body. Cells disintegrate and die when

electrical energy is reduced. It is believed that electrical
and chemical balances within the cell can be created and
controlled by electrolytes … the body's mini battery chargers.

Scientists tell us Fulvic is one of the most powerful natural
electrolytes known to man. The supercharged Fulvic molecules
balance cellular life … restoring the electrical potential that
was once normal to the cell by charging, regenerating, regulating
and delivering their living energies to the living cells.

Fulvic maintains the ideal environment for dissolved mineral
complexes, elements, and cells to bio-react electrically with one
another causing electron transfer, catalytic reactions and
transmutations into new minerals. It helps with human enzyme
production, hormone structures, and is necessary for the
utilization of vitamins. It has been found necessary for
metabolic processes.

It is also one of the most powerful natural antioxidants and free
radical scavengers known. It has the unique ability to react with
both negatively and positively charged unpaired electrons and
render free radicals harmless. It can either alter them into new
useable compounds or eliminate them as waste. Fulvic can
similarly scavenge heavy metals and detoxify pollutants.

Fulvic Mineral Complexes are Better than True Colloidal
Minerals

True colloidal minerals by themselves are not readily useable by
cells. It is the Fulvic in conjunction with minerals that makes
them effective.

Amino Acids

When properly nourished, individual cells are capable of
producing many of their own amino acids, enzymes and other
factors necessary for all metabolic processes. Each cellburns its
own energy, maintains itself, manufactures its own enzymes,
creates its own proteins and duplicates itself. It is essential
to understand that the total metabolism of the body is the sum of
the metabolic operations carried on in each individual cell.
Humans can produce all but eight amino acids within their cells.
Fulvic Mineral Complex promotes the natural production of amino
acids within the body.

Growth and Maintenance Nutrients

Scientists have identified at least 90 growth and maintenance
nutrients which must be continuously supplied to sustain life. If
we fail to supply adequate Fulvic nutrients, the cell will
experience a breakdown. When the breakdown is substantial we have
the onset of disease.

The Vitamin Connection

Increased dosages of vitamins and minerals that treat many human
and animal ailments have been advocated by leading researchers
for decades. However, it is crucial to remember that vitamins
cannot complete their function in the cell's metabolism without
the presence of the appropriate and specific mineral co-factors
and Fulvic. Therefore it is crucial that all the vitamins, all
the minerals and Fulvic are provided in a base line supplement in
order to receive consistent, significant results. Additional
individual supplements can be added as needed.

Cell Membrane Permeability and Absorption

One of the strongest advantages of Fulvic Minerals in Cell
Essentials is its soluble form. Absorption of a liquid greatly
exceeds traditional tablet or capsule supplements, because
absorption starts in the mouth. Sensors in the mouth determine
what digestive enzymes are needed to process the food or liquid
being consumed. By the time that substance travels down the
esophagus and reaches the stomach, digestion, absorption and
utilization are well underway. As with any nutrient or
supplement, the only way your body can benefit is if it is
absorbed. Fulvic enhances this process with all foods, herbs, and
supplements.
Fulvic makes elemental minerals and vitamins more absorbable by
complexing them (refines, purifies, combines and re-refines) into
organic, ionic forms that are easily transported into and through
cell membranes. Once the nutrients meld into the Fulvic complex,
they become bioactive and bio-available

Nutritional Benefits Of Goji Berries

The Berries of the Goji plant (lycium Barbarum) have been
treasured for centuries by the Himalayan people. These berries
flourish in the tranquil valleys that are naturally protected by
the Majestic Himalayan Mountains. The nutrient rich soil and
fresh mountain air guarantee nearly perfect conditions for the
plants to blossom. Goji is rich in Naturally occurring minerals
(zinc, calcium, germanium, selenium, phosphorus, copper and iron)
and many amino acids .
But perhaps what is most impressive about this new miracle berry,
is the high level of amino acids that it has, 18 in total
including the 8 essential amino acids, making it one of the amino
acid richest foods in the world. Essential amino acids are so
named because the human body can not spontaneously produce this
enzyme; therefore, it must be supplied by the diet. And since
animals can not synthesize most of these enzymes, they must be
supplied via a plant source. Although all of the amino acids are
important three of the more important ones found in goji berries
include isoleucine, tryptophan, leucine.

Isoleucine is used by the body to help stabilize sugar and energy
levels. It is also an essential part on forming of hemoglobin. It
plays an important role in the repairing of muscle tissue as well
as bones and the skin. Some studies of found that patients
suffering from a deficiency in isoleucine also develop a variety
of physical and mental disorders.

Tryptophan is one of the few essential amino acids that is
produced by certain animals, such as turkeys, although often in
less quantities than found in plant sources such a goji
berries.Tryptophan is used by the body to aid in relaxation and
sleep, eases the symptoms of PMS, and is vital in the body's
production of the chemical serotonin which is used by the brain
in regulating emotions and your mood.

Leucine is used in producing growth hormones and can also lower
blood sugar levels. Leucine also works together with Isoleucine
to aid in the healing of muscle tissues.

Goji berries contain Germanium. Germanium has been demonstrated
to have anti-cancer activity. Japanese studies indicate that
organic Germanium is effective in treating liver cancer, lung
cancer, uterine cancer, cervical cancer, and testicular cancer
when combined with other drugs. It has been found to induce the
production in human beings of g-interferon. Interferon can
depress and even kill cancer cells. Germanium possesses the power
to take over the hydrogen ion from cancer cells. Losing hydrogen
ions can cause depression and even death to cancer cells. Besides
Germanium, this berry has other components that act against
cancer. These other components appear to be able to depress or
block the synthesis of the cancer cells’ DNA, which interferes
with the cells’ ability to divide and thus lowers the
reproductive capacity of the cancer cells.

• Contains 500 times more Vitamin C per ounce than oranges.

• Goji Berries have more beta carotene than carrots.

• Vitamins B1, B2, B6 and E; Goji Berries are an excellent
antioxidant food!

• Contains 18 amino acids (higher than bee pollen).

• 21 trace minerals the main ones being zinc, iron, copper,
calc, germanium, selenium and phosphorus.

• Linoleic acid which notably promotes loss in body fat and
supports increases in lean body mass, helps maintain healthy
inflammation response, enhances immune function.

• Provides antioxidant protection. In Oriental medicine, they
are said to correct chi deficiency meaning conditions such as low
energy, insomnia, heart palpitations, and even anxiety.

• Mature fruits contain about 11 mg or iron per 100 grams,
beta-sisterol (a very powerful anti-inflammatory agent), linoleic
acid (a fatty acid), sesquiterpenoids (cyperone, solavetivone),
tetraterpenoids (zeaxanthin, physalin), and betaine (0.1%).

• Goji Berries contain polysaccharides which fortify the immune
system. A polysaccharide found in this fruit has been found to be
a powerful secretagogue.

Many people that now eat Goji berries on a daily basis notice
improved eyesight, restoration of hair color, improved libido,
mood enhancement, noticeable improvement in energy levels, better
sleeping habits, and more zest for life.

Faq's - Cell Essentials :

Q. 1. What is ‘Cell Essentials’?

Ans. Essential is the term used in most nutritional reference as
the nutrients the body or the cell cannot produce by its own and
need to supplement it through food. Eg. Essential amino acids,
essential minerals and vitamins. Cell Essentials is a food
supplement containing a unique blend of ionic and fulvic trace
elements and super food Himalayan Goji berry.

Q. 2. What are super foods ?

Ans. Super Foods are natural fruits or vegetables with high
nutritional density containing all essential amino acids,
vitamins, minerals, enzymes and antioxidants.

Q. 3. Why Goji is regarded as super food?

Ans. Goji Berry is a super food because it has higher nutritional
density than any other natural fruits or vegetable. It contains
19 amino acids the building blocks of protein including all eight
that are essential for life. 21 trace minerals, including
germanium, an anti-cancer trace mineral rarely found in any
foods. Contains Vitamin C at higher levels than even those found
in oranges. Contains essential fatty acids, which are required
for the body’s production of hormones and for the smooth
functioning of the brain and nervous system.

Q. 4. Does Cell Essentials support antioxidant?

Ans. Yes! Cell Essentials contains a complete spectrum of
antioxidant carotenoids, including beta-carotene (a better source
than even carrots!) and zeaxanthin (protects the eyes). Goji
berries are the richest source of carotenoids of all known
foods.

Q. 5. Why are Cell essential nutrients more bioavailability than
other supplements?

Ans. Most food supplements in the market today lacks
bioavailability, which means what you take never gets into the
cell. Cell essentials have organically infused Fulvic system for
higher bioavailability.

Q. 6. What is the difference between ionic and fulvic minerals ?

Ans. Ionic minerals are mostly sea/lake based .Fulvic minerals
are mostly plant based.

Q. 7. Is there any expiry date of Cell Essentials?

Ans. Yes! The product is best consumed within 24 months of the
manufacture.

Q. 8. Is Cell Essentials suitable for diabetics?

Ans. Yes! Cell Essentials is completely free from added sugar
thus it is safe.

Q. 9. Is Cell Essentials suitable for kidney failure patient?

Ans: It may help in creating a balance in kidney functions.

Q. 10. What is the best recommended usage?

Ans. One sachets (2gms) should be mixed with 200 ml non
chlorinated water and consume slowly in empty stomach / before
meals. May be taken as warm or cold as desired.

Q. 11. Is Cell Essentials a medicine?

Ans. No. Cell Essential is a food supplement containing naturally
occurring essential nutrients in a concentrated powder which will
easily get dissolved in warm water or at room temperature.

Q: 12. Can i use CMD & Cell Essentials both at a time?

Ans. Yes! Cell essential and CMD can be used together and will
complement each other with synergistic results.

Q: 13. How Cell Essentials differ from CMD?

Ans: Cell essential is a nutritionally dense food supplement
containing not only trace minerals but also essential amino
acids, vitamins, goji polysaccharides and enzymes in a
organically infused fulvic form.

Q: 14. Why conductivity test (electric bulb) not possible with
Cell Essentials?

Ans: Electric bulb test is only a measure of electrical/ionic
conductivity but not a test of nutritional content. Cell
essential contains more complete nutrition which are organically
infused in fulvic form which may interfere in conductivity but
are rich in nutrients needed for cellular function.

Q: 15. Can Cell Essentials be used externally?

Ans: Yes! It may be applied as face pack but not to apply on open
wounds.

Q: 16. Is there any age limit for Cell Essentials?

Ans: Cell Essentials is a food supplement and may be used in all
ages to improve nutritional absorption and wellness. It should be
used with caution for children and persons with chronic disorders
with the advice of a health care provider.

 

Berry good for you?
By Claire Heald
BBC News Magazine 6

Slender celebrities have been singing the praises of goji berries
and now Tesco is stocking them. Does this "miracle" Himalayan
fruit match up to the marketing hype?

The goji berry is the latest so-called super-food name to trip
off the tongue and into the mouths of health-food evangelists.
Small, red, dried, and a bit like a savoury cranberry, the
nutritionally-rich fruit is making the leap from specialist store
to supermarket.

Already popular in the US, celebrities like Madonna, Liz Hurley
and Mischa Barton are said to munch them for their rich
properties.

Celebrities love the berries for their vitamin hit
"Fruit Viagra"

Pronounced "go-gee", they're supposed to contain, weight for
weight, more:

• vitamin C than oranges
• beta-carotene than carrots
• iron than steak

But there's no messy peel, and the berries are so light that a
"daily serving" is just 10-30 grams.

The hype machine calls them "fruit Viagra", "cellulite-busting"
and claims one pack will have you "jumping for joy".

“ A lot of people believe that they give a huge boost to your
libido ”
Jonathan Foreman
A more sober scientific explanation says the beta-carotene in the
fruit is thought to help fight heart disease, defend against
cancer and protect skin from sun-damage. The berries are a good
source of B vitamins and anti-oxidants - which may help protect
against the fallout from chemical reactions in the body.

"It sounds like quite an amazing berry," says dietician Jacqui
Lowdon, of University Hospital, Cardiff. "But a lot of things
like that are a novelty."

"A serving of one berry is not going to turn your life around.
That requires a combination of things: overall weight, attention
to fat intake and types of fats, fibre intake, vitamins and
hydration. It's an overall package."

But as one of your five portions of fruit and veg a day, Ms
Lowden gives gogis the thumbs up, saying a "novel alternative is
great".

Health trend

But will the average shopper be cast under the goji spell?
Organic grocery shop Fresh & Wild, in London's Notting Hill, is
hardly a reliable barometer of public opinion, but if a health
trend is awakening, this is where the pulse can be felt.

"Where are the goji berries?" is the most-heard phrase from
customers as they come in to stock up on healthy goods.

GOJI BERRY BOOST

• Contain beta-carotene, thought to help prevent heart disease
• Highly-concentrated in vit C
• Polysaccharides to help immune system
• 18 kinds of amino acids
• Slightly chewy, taste like a savoury cranberry
From £1.99 for a 60g bag of the shrivelled fruit, to £14.99 for
the maxi size, goji berries are not cheap, compared with a
home-grown apple or an orange. But the packets, berry bars and
muesli have been selling by the trolley-load in recent weeks.

"They've been flying off the shelves," says manager Alan Green,
who likes them mixed with nuts and seeds as a snack.

At the shelf stacked with goji produce, Jonathan Foreman, 40,
from London, is picking up a couple of packets.

"They're nice with cereal, crunchy, not that sweet and a little
bit like a cross between a raisin and a dried strawberry or
raspberry," he says.

He likes the taste and nutritional value, but adds: "A lot of
people believe that they give a huge boost to your libido, but I
certainly haven't experienced that."

Food mile impact

Gojis, or wolfberries, are grown on vines in China, Mongolia and
Tibet, where they are also drunk in juice form.

But isn't their feel-good factor somewhat compromised by the fact
they have to be carried thousands of miles to reach their Western
market? After all, aren't "food miles" every bit as worrying
these days as poor diet? Stockists are armed with a response to
this accusation - saying the dried fruit is shipped, not flown.

Whether that popularity grows will depend not just on how health
conscious people rate them, but on their taste for the masses.
The berries fail Sarah and Katasha's taste test
Outside Tesco, after a slow start, nibbling gingerly on the
berries, Katasha Rose's, 23, and Sarah Jaques' verdict is strong
and unequivocal.

Noses wrinkle as they chew and Sarah, who is not a berry fan,
rejects them. A more enthusiastic Katasha says: "They taste like
tea."

Would goji berries make it into her shopping basket? "Yes, if
they were cheaper," she says, "and tasted better."

Here is a selection of your comments.

The goji sounds like an expensive fad to me. Blueberries and
prunes also contain large amounts of antioxidants but don't tell
the celebrities. I don't want their prices to go up!
Darren, Leicester

I'm a firm believer that if "exotic" fruits were worth the effort
of importing them, we'd have been enjoying them as long as we've
been enjoying oranges and bananas.
Christine Bowles, Milton Keynes, England

I work as a cancer research scientist. It has been clinically
demonstrated that high doses of vitamin C (>300mg a day)
correlate to increased levels of bladder cancer. Apoptosis- the
method by which faulty cells commit suicide is controlled by free
radicals which are blocked by anti-oxidants. Any claim that this
fruit is "anti cancer" are completely unproven and potentially
fraudulent.
Peter, Nottingham

I'm curious what published scientific evidence proves high doses
of vitamin correlate to bladder cancer. There is none: in fact,
there is a wealth of literature to the contrary. Considering
today's rate of cancers, obesity and general bad health, mainly
due to stress, pollution, junk food and synthetic chemicals that
we ingest via our food and cosmetics, any form of fruit or
vegetable that provides high doses of natural vitamins should be
welcomed, not attacked or discredited.

The trouble with science today is that it tries too hard to
emulate nature, effectively creating synthetic versions of things
that Nature has so generously given us - in this case in the form
of these weird berries!
Asti, Middlesex

They grow very easily in the UK - and are naturalised around
Suffolk and Norfolk. You'd think someone would have cashed in on
the fad and started cultivating them over here - unless of course
it's just that they're from an exotic location and cost a fortune
that makes them sell so well.
Ian, Coventry

I have just got back from Malaysia where I came across these
berries as part of a steamed chicken and ginger dish served at a
side of the road stall. The dish was basically chicken, ginger,
palm sugar and the berries steamed in a foil bag containing
chicken stock so they were rehydrated and tasted nice and juicy.
Yum!!!
Simon Miller, Tunbridge Wells, UK

In China, where all foods are considered to have medicinal
properties, the gojizi are traditionally used as a medicinal
ingredient that is steeped in tea and simmered in soups. They are
not eaten directly from hand to mouth...ever.
Linda Dial, Calgary, Canada

I was brought up consuming the 'kei-chee' (how it is pronounced
in Cantonese) for as long as I can remember. We usually add it in
our soup or stir-fry greens or with steamed dishes. It always
tickles me when the Western world discovers a regular food item
from our menu and turn the discovery into some food hype/fad and
makes it sound all too exotic.
Mei Ling, Kuala Lumpur, Malaysia

I hope this will get more mileage from my poor old tired body.
Thomas C. Rudd, Houston

If a fad makes people eat more fruit and less lard, then frankly
it's a good thing.
Paul, Cardiff

Apricots have beta-carotene and iron and taste nice, dried or
fresh!
Andrew, Edinburgh

Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/uk_news/magazine/5315202.st
m

Published: 2006/09/05 12:05:29 GMT

Goji berries ‘help fight skin cancer’

Goji berries can significantly reduce the risk of skin cancer,
experts have claimed.

In traditional Chinese medicine, the superfruit berry lycium
barbarum, also known as wolfberry, has long been recognized for
various therapeutic properties based on its antioxidant and
immune-boosting effects, reports The Daily Express .

And now, scientists at University of Sydney have found that
liquid containing just five per cent goji berry juice can reduce
the inflammatory oedema (fluid retention) of the sunburn reaction
in hairless mice.

To reach the conclusion, scientists compared the effects of
Himalayan Goji Juice, containing 89 per cent of the juice and
eight per cent other fruit juices added for flavour – grape,
pear, apple and pear puree – with those of JustJuice apple and
pear from Woolworths.

The study has been published in the Royal Society of
Chemistry’s journal Photochemical and Photobiological Sciences.

Dr Vivienne Reeve, of the University of Sydney, said, “Goji
berry juice might prove useful in preventing skin cancer
development in susceptible humans.”

But Dr Alison Ross, of Cancer Research UK, said, “This study in
mice does not provide evidence that drinking goji berry juice can
offer any protection against the skin-damaging effects of
excessive sun exposure in people.”